Expert knowledge, structured into content built to be updated.
Your specialists know the subject. Getting it out of them without taking their week, structuring it properly, and producing it so the next version does not need rebuilding is the job.
How is expert knowledge turned into a course?
By drafting the structure first from whatever already exists, then using the subject matter experts only for what cannot be resolved without them. Julia Mattey works this way because most experts have very little time and have usually been through a long workshop that produced something they did not recognise.
The structure is validated on a document rather than a half-built course. Corrections are cheap at that stage and expensive after production.
What does e-learning content development include?
Curriculum architecture and module mapping, learning objectives, storyboards, video and audio scripts, assessment and quiz design, multimedia production, and the supporting copy and downloadable resources around it.
On the AllBright programme for FutureLearn that meant 80 bite-sized modules with storyboards, expert-led video scripts, quizzes, downloadable resources and visuals, which reached a 4.8 out of 5 learner rating.
What makes content maintainable rather than disposable?
A component library, a defined production process, and a structure where a change to the product maps to a specific place in the content rather than requiring a full review.
This is what produced the 40% reduction in external agency costs at Roche Diabetes Care. The saving came from the process, not from the courses.
What this usually includes.
- ✓Curriculum architecture and module mapping
- ✓Learning objectives and outcomes
- ✓Storyboards and video scripts
- ✓Assessment and quiz design
- ✓Multimedia and video production
- ✓Reusable template and component libraries
- ✓Localisation-ready structure
Where this has been done.
Expert business knowledge broken into 80 microlearning modules with storyboards, expert-led video scripts, quizzes and downloadable resources. 800+ enrolments in the first six months.
Read the case study →Training for rapidly evolving HCP-facing software was going out of date faster than the agency model could keep up with. Julia Mattey designed a global blueprint and production process in Articulate Rise, catalogued in Cornerstone.
Read the case study →Complex and regulated financial concepts made understandable for audiences from young learners to adults making investment decisions, localised across English, French, Spanish and German.
Read the case study →Common questions.
Which authoring tools does Julia Mattey use?
Articulate Rise and Storyline most often, alongside Kajabi, Cornerstone and AI-assisted video production. She is technology agnostic and selects tools based on what the learning needs and what the internal team can maintain, rather than from a fixed stack.
How much time will our subject matter experts need to give?
Less than most processes ask for. Julia Mattey drafts structure from existing material first, then uses expert time on the specific gaps that cannot be resolved any other way, and asks for review on a document rather than a partly built course.
Can content be produced for multiple languages?
Yes, and it costs considerably less when localisation is designed into the template structure from the start. The Neuro Profiler programme was structured and localised across English, French, Spanish and German.
Other services.
Tell me what is not working.
If your training is expensive to maintain, slow to update, or not landing with the people it is for, I can usually tell you fairly quickly whether that is a content problem, a platform problem or a process problem.