Julia Mattey · Instructional design & digital learning

I build learning systems organisations can run themselves.

Roche Diabetes Care cut external agency costs by 40% and now reaches 100,000 people with training their own teams update, in every market they operate in.

Mission TrainLive
Releasev4.2Markets11
Product release detecteddone
Template reused, not rebuiltdone
Localised across marketsdone
Republished by your teamdone
Completion across affiliates90%
0%lower external agency costs
Localised
ENFRESDE
PreviouslyNew agency brief6 week lead time
The problem

Your training goes out of date faster than you can rebuild it.

Materials that were accurate last quarter are wrong this quarter. Every update means another agency invoice. Onboarding takes twice as long as it should. And when the person who understands how it all works leaves, most of that understanding leaves with them.

What gets built

Six parts, one system your team can run.

Most projects deliver a course. This delivers the content and the process behind it, so the next version does not need me.

Needs analysisComplete
✓Audience and constraints mapped✓
✓Skills gap identified✓
✓Success measure agreed✓
○Build order set
Out of scopeAgreed
Three modules cut
One format ruled out
The approach

Most specialists start with a tool. I start with the problem.

A lot of people in this field are experts in one authoring platform or one LMS, and every project ends up shaped like that tool. I work out what the learning needs to do first.

01 · Built to be updated

Content designed to be maintained.

Reusable templates, a defined production process and a structure your team can extend. The point is that the next release does not need me.

v1.4→v1.52 modules touched
Onboarding overviewReused
Device pairing screenUpdated
Reading your dataReused
Alert thresholdsUpdated
TroubleshootingReused
02 · Working with your experts

Your specialists keep their time.

You own the subject expertise. My job is to get it out of your people without creating work for them, then validate it back before anything is built.

Our medical team can give you an hour. That is genuinely all we have.
An hour is enough. I will draft the structure from your existing material first, then use the hour on the four things I cannot resolve myself.
And they review once?
Message Julia↗
03 · Technology agnostic

The right tools, not my favourite ones.

Articulate Rise, Storyline, Kajabi, Cornerstone, AI-assisted video. Chosen for what the learning needs and what your team can maintain.

Articulate RiseStorylineKajabiCornerstoneSCORMAI videoMoodleCamtasiaSelected per project, not per habit
04 · From scattered to structured

Turn expert knowledge into a curriculum.

Manuals, decks, recordings and the things only two people know, broken into objectives, modules, assessments and a build order.

Sales deck.pptxKickoff recordingField manual v3Slack thread
↓
✓Learning needs analysis
✓Objectives and outcomes
✓Module map and sequencing
✓Storyboards and scripts
05 · Both sides of the room

I have delivered it, not just designed it.

My background spans teaching, teacher training, facilitation and coaching. So I think about the person delivering the session as well as the person taking it.

The learner gets
Clear sequence
Something finishable
Practice, not just content
The facilitator gets
Timings and prompts
What to do when it stalls
No prep overhead
Services

Built around the problem, not a fixed package.

Most engagements start in one of these four places.

limalimon.io / services

Work out what it needs to do before anyone builds it

Skills gaps, audience, constraints and how success gets measured. Usually the shortest phase and the one that saves the most money.

Read more
Starts withNeeds analysis
Typical outputA plan you can act on
Best forUnclear scope
You keepEverything
Depth of engagement
About

You will not spend your
time managing me.

The question I get asked most, usually not directly, is how much work I am going to create.

I built and ran an accredited teacher training business for several years. I designed the curriculum, produced over a hundred instructional videos, negotiated the university partnerships and certified more than 7,000 learners. On a project that means I get autonomous quickly, I bring your specialists specific questions rather than open ones, and you see deliverables early rather than at the end.

0+

Learners certified through TEFL Trainer, the accredited business I built and ran.

0%

Reduction in external agency costs across the Roche Diabetes Care programme.

0

Languages the Neuro Profiler programme was structured and localised across.

Selected clients
Roche Diabetes CarePfizeradidasAllBrightFutureLearnmySugrNeuro ProfilerBonjour SublimeMicrosoft CopilotTEFL Trainer
Selected work

Systems, not one-off courses.

Mission Train, 18 months

Training the team updates themselves.

A global blueprint and production process built in Articulate Rise, with reusable templates and AI-generated video, catalogued in Cornerstone.

Read the case study
40%Lower external agency costs
Completion90%+
Reach100,000
MarketsGlobal
Working with your experts

Getting knowledge out without taking their week.

Your specialists know the subject. Most of them have very little time and have been burned before by long workshops that produced nothing they recognised.

  • Short, specific sessions rather than open workshops
  • Structure drafted first, validated second
  • Sign-off on content they can actually read
JMMAMedical affairsProject roomToday
Production pipelineRunning

A screen changes. The change log names exactly what moved.

The production process

The part that survives after I leave.

A course is a deliverable. A production process is an asset. This is what turned an agency dependency at Roche Diabetes Care into something the internal team runs, and it is where the 40% saving actually came from.

  • Reusable templates and a component library
  • A defined route from change to published update
  • Localisation built in rather than retrofitted
Evidence

Numbers I can stand behind.

Every figure on this site comes from work I delivered and can evidence. Nothing here is rounded up or borrowed from a team I happened to sit near.

  • Completion and satisfaction measured across affiliates
  • Cost reduction verified against prior agency spend
  • Enrolment and rating figures from the platform itself
Delivered outcomesAcross clients
Roche agency cost0%Reduced across 18 months
Roche completion0%+Across global affiliates
AllBright rating0.0/5Learner average
TEFL certified0+Lifetime, internationally
ProgrammeScaleResult
Roche Diabetes CareMission Train18 months40% saved
AllBrightfor FutureLearn80 modules800+ enrolled
Bonjour SublimeKajabi migration15 productsZero content lost
Neuro ProfilerFinancial literacy4 languagesEU compliant
PfizerMedical Review Excellence20+ productsReusable decks
Tools

Chosen for the job,
not out of habit.

Articulate RiseAuthoring
StorylineInteractive
KajabiCourse platform
CornerstoneLMS
SCORMStandards
AI videoProduction
CamtasiaScreen capture
FigmaStoryboards
ActiveCampaignAutomation
WordPressLegacy
MoodleLMS
And othersSelected per project
In their words

What clients say
about working with me.

★★★★★
“Thank you for your positive energy, creativity, professionalism and drive to take our learning experience at Roche Diabetes Care to a new level. Your work made a huge impact and set new standards in our corporate e-learning world.”
R
Digital Solutions, Customer Success LeadRoche Diabetes Care · Nov 2024
★★★★★
“Merci Julia pour ta réactivité, ta rapidité, tes initiatives, pour ta souplesse aussi pour prendre en compte tous les détails de notre business. Tu es la locomotive dont nous avions besoin pour effectuer cette migration de plateforme si importante pour nous.”
E
Eva Campelo, co-founderBonjour Sublime · Feb 2024
★★★★★
“Julia’s knowledge is infinite, her effort is on point, her communication is clear and concise and the quality of her work is spectacular.”
F
Florian Akinbiyi, FounderAkinbiyi Group FZE · Nov 2022
★★★★★
“Thank you for your positive energy, creativity, professionalism and drive to take our learning experience at Roche Diabetes Care to a new level. Your work made a huge impact and set new standards in our corporate e-learning world.”
The process

You see something real before the budget is spent.

Three stages. Corrections happen while they are still cheap.

Can do today
Needs to do
The gap is the brief
01

Work out what it needs to do

Skills gaps, audience, constraints and what success actually looks like. Before anyone opens an authoring tool.

Signed off
One review, on a document
02

Structure and validate

Curriculum map, storyboards and scripts, signed off on a document rather than a half-built course.

Built byJulia
Run byYour team
Templates and process, yours
03

Build, publish, hand over

Production, localisation, LMS delivery, and the templates and process your team keeps.

Engagements

How this usually starts.

Scoped after a call, once we know whether the problem is content, platform or process.

Audit

For when you know something is wrong but not what.

Short engagement
Book a callWhat it covers
  • Review of existing training and platform
  • Learning needs analysis
  • Where the cost and friction actually sit
  • A plan you can act on without me

Full programme

Most common

Strategy through to a system your team runs.

End to end
Book a callWhat it covers
  • Strategy and curriculum architecture
  • Storyboards, scripts and production
  • LMS delivery and localisation
  • Templates, process and handover
Regulated industries

Where being wrong has consequences.

Pharmaceutical, medical technology and financial services work where content has to survive review, hold up across markets, and stay accurate as products change.

Book a call
PharmaceuticalPfizer, master decks across 20+ products
Medical technologyRoche Diabetes Care, HCP-facing software
Financial servicesNeuro Profiler, under EU banking rules
MultilingualEnglish, French, Spanish, German
PlatformsCornerstone, Kajabi, SCORM-compliant systems
HandoverTemplates and process, no dependency
FAQ

Questions I
get asked.

What does LimaLimon do?+

LimaLimon is the practice of Julia Mattey, an instructional designer and digital learning consultant who builds learning systems organisations can run themselves. That means the strategy, the content and the production process, so internal teams can maintain and update training without going back to an agency every time.

What industries does Julia Mattey work in?+

Pharmaceutical and medical technology, financial services, sport, and organisations building commercial course businesses. Recent clients include Roche Diabetes Care, Pfizer, adidas, AllBright and Neuro Profiler.

Which authoring tools and platforms does Julia Mattey use?+

Articulate Rise and Storyline, Kajabi, Cornerstone, and AI-assisted video production. She is technology agnostic and selects tools based on what the learning needs rather than a fixed stack.

Can Julia Mattey deliver training in more than one language?+

Yes. The Neuro Profiler financial literacy programme was structured and localised across English, French, Spanish and German, built to remain appropriate under EU regulatory requirements.

Does Julia Mattey work with regulated industries?+

Yes. Work for Pfizer’s Medical Review Excellence team covered master presentation decks across more than 20 pharmaceutical products, and the Roche Diabetes Care programme covered HCP-facing software training across global affiliates.

How does an engagement usually start?+

With a call to work out whether the problem is content, platform or process. From there, a scoped proposal.

Guides

Notes on learning design.

Read all
LimaLimon

Tell me what is
not working.

If your training is expensive to maintain, slow to update, or not landing with the people it is for, I can usually tell you fairly quickly whether that is a content problem, a platform problem or a process problem. No obligation on the first call.

Book a callEmail Julia
LimaLimonOPEN
First callContent · platform · process