80 modules, rated 4.8 out of 5.
A large body of expert business knowledge turned into an online programme that felt practical and digestible rather than a traditional long-form course.
What was the brief?
Turning a large amount of expert business knowledge into an online experience that felt practical, engaging and digestible, rather than another traditional long-form course.
How was the programme built?
Julia Mattey led the instructional design of the Entrepreneurial Mindset programme, breaking the content into 80 bite-sized modules and creating the storyboards, expert-led video scripts, quizzes, downloadable resources, visuals and supporting copy.
Did the microlearning approach work?
The finished programme attracted more than 800 enrolments within its first six months and achieved a 4.8 out of 5 learner rating, which suggests the format matched the audience rather than the other way round.
About this project.
Does microlearning work for business and leadership content?
It did here. The AllBright Entrepreneurial Mindset programme was structured as 80 bite-sized modules rather than long-form lessons, and achieved a 4.8 out of 5 learner rating with 800+ enrolments in its first six months.
Related work.
Same problem, different product?
If your training is expensive to maintain, slow to update, or not landing with the people it is for, I can usually tell you fairly quickly whether that is a content problem, a platform problem or a process problem.