Coaching knowledge, structured for people delivering it.
Sport and performance programmes usually depend on the person in the room. Making them repeatable means designing for the facilitator as carefully as for the participant.
What is different about designing for coaching programmes?
The delivery carries most of the value, so the material has to support a facilitator reading a room rather than replace them. That is a different design job from self-paced digital learning.
For the adidas Breaking Barriers Academy, Julia Mattey produced more than 30 facilitator-ready worksheets across seven courses, built so the person running the session has what they need in the room.
How do you make a coaching programme repeatable?
By capturing what the best facilitator does implicitly and making it explicit in the material. Julia Mattey's background spans teaching, teacher training, facilitation and coaching, so the design accounts for delivery rather than only content.
Can facilitators be trained to deliver it?
Yes, and train-the-trainer work is usually where the leverage is. It is what allows an academy or federation to run a programme at scale without the original designer being present.
Work in this sector.
More than 30 facilitator-ready worksheets across seven courses, built so the person delivering the session has what they need without preparation overhead.
Read the case study →Curriculum, learning architecture, more than a hundred instructional videos, blended programmes and the university partnerships behind them. Coventry, Bristol, Aberdeen, Nottingham and Manchester.
Read the case study →Ninety-minute sessions on practical Microsoft Copilot workflows and workplace adoption, delivered live to audiences of up to 1,000.
Read the case study →Common questions.
Does Julia Mattey work with sport organisations?
Yes. She produced more than 30 facilitator-ready worksheets across seven courses for the adidas Breaking Barriers Academy.
What is facilitator-ready material?
Material designed for the person delivering the session rather than only for the participant. It includes the session structure, timings, prompts and contingencies a facilitator needs so that the programme runs the same way regardless of who is running it.
How this usually starts.
Tell me what is not working.
If your training is expensive to maintain, slow to update, or not landing with the people it is for, I can usually tell you fairly quickly whether that is a content problem, a platform problem or a process problem.