Coach Joseca

Thirty videos, one platform, end to end.

A tutorial series covering Kajabi from website creation through to marketing automation, structured so a non-technical audience could follow it in order.

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Videos30tutorial series
PlatformKajabiwebsite to marketing automation

What was the series?

A 30-video tutorial series covering Kajabi from website creation through to marketing automation, produced and structured by Julia Mattey.

Why does sequencing matter for platform training?

Software tutorials usually fail on order rather than content. A non-technical audience needs the concepts introduced in the order they will actually meet them, not in the order the software's menus are arranged.

FAQ

About this project.

Does Julia Mattey produce video training?

Yes. Alongside the Coach Joseca 30-video Kajabi series, she produced more than 100 instructional videos for TEFL Trainer and used AI-generated video within the Roche Diabetes Care production model.

Next

Related work.

01Roche Diabetes CareTraining for rapidly evolving HCP-facing software was going out of date faster than the agency model could keep up with. Julia Mattey designed a global blueprint and production process in Articulate Rise, catalogued in Cornerstone.→02TEFL TrainerCurriculum, learning architecture, more than a hundred instructional videos, blended programmes and the university partnerships behind them. Coventry, Bristol, Aberdeen, Nottingham and Manchester.→03PfizerComplex medical presentation content under tight timelines, with scientific accuracy and brand compliance to hold. Julia Mattey restructured it into reusable master decks across more than 20 pharmaceutical products.→
LimaLimon

Same problem, different product?

If your training is expensive to maintain, slow to update, or not landing with the people it is for, I can usually tell you fairly quickly whether that is a content problem, a platform problem or a process problem.

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